This blog consists about the colour scheme of commercial spaces like Eateries and Showrooms and Office.
Eateries
These spaces call for
a sensitive use of colour as appetite is very strongly affected by colour. Experience
suggests that certain colours are best avoided entirely as they are supposed to
spoll the appetite. These include black, darker or cold grey, strong tones of
blue and violet. On the other hand, red and other warm tones are believed to be
stimulating to the appetite and usually contrasting schemes are employed to enhance
the effect.
Type of food service also influence colour
choice of eateries. For fast food outlets like cafeterias or snack bars, bright
colours in contrasting schemes are good options. Yellow with its various
combinations like yellow-green, yellow-orange along with its contrast colour
can be used. The dominating colour can be employed on furniture or eating
counters. It is to be remembered that the stronger colour should be used on
smaller area and its contrast colour can be employed as the background colour
in a softer tone over a larger area like floor or wall. Relief colour is very
important here which may be some light colour or a neutral colour, employed in
table linens or draperies. Use of accent colour should be restricted in these
colour schemes and can be employed on wall decoration or on table accessories
like salt and pepper pots or napkin holders.
Restaurants of more traditional style serving
elaborate menu at a leisurely pace are better served by darker tones seen under
a lower level og lighting. Red, Red-Orange, green are suitable as dominating
colours to be used in upholstery or small carpets. Usually walls and clear
floor spaces act as the background with lighter tones of he secondary colour of
the contrasting scheme. Accent colours may be applied on accessories like
paintings, flower arrangements etc. here also, relief colour may be some light
colour, employed in table linens or draperies.
Example,
Light Colours: White, Beige and light Grey
If you have a small
spaced restaurant, painting your interior restaurant walls with any of the
bright colours will help you make your restaurant look big. Colours such as
white and beige have also been proved to evoke a relaxed feel among customers,
making them want to stay more as they feel welcomed. If you have any bright
colour painted already, then painting the opposite wall can be an excellent
choice to create a relaxing effect.
No matter how
unbelievable it may sound, the colours blue and purple have been associated
with toxins and thus decrease the appetite of customers. Whether or not this
statement is true, the fact is that there aren’t many naturally occurring blue
or purple food items, which is why they are considered to limit the appetite a
person has.
Café coffee day makes abundant
use of the colour purple and is one of the most popular coffee destinations in
the country. But do not forget that they do so with a contrast of red, which is
almost at the opposite end of the colour wheel. Also red catches the customer’s
eye far before purple, so the decision to spend is already cultivated before
the relaxing mood kicks in.
Relaxing Colours: Green and Brown
Green is and always has been the colour to be associated with nature, and it creates a relaxed atmosphere in the restaurant. It makes the customers relaxed and encourages them to stay for a while. The most important aspect of painting the restaurant green is that the customers want to eat healthy and well balanced food. Health based restaurants should apply a calm tone of green on their walls, and a little hint of woody brown might help as well. Green doesn’t work in bars and pubs, which need to have a dim light as the green then turns gloomy and depressing.
Letting the customers stay: warmer shades of Red, Orange, Brown
Dark, earthy colours when painted onto the walls in light shades and combined with a little lighting of warm colours, helps the customers relax and want to stay more. Darker shades of red, maroon, warm orange and brown tend to boost the appetite of the customers, making them an appropriate colour choice for fine dining restaurants which specialize in multi course meals. The best colours for restaurant exteriors, in this case, should be on the darker side, brown or navy blue, to make a mark.
Rushing in and Out: Bright shades of Red and Yellow
Yellow and Red are the most widely used colours in logos, as they are the most cheerful colours to see. Both these colours elevate the heart rate and blood pressure of the customers and create a new emotion, which makes them eat fast and leave. Most of the fast food restaurants and QSR restaurants have either red or yellow walls or have accessories such as mugs, cups of the same colour on the table. Fast food colour schemes generally depend on the brand logo and colour as well. These colour schemes are only advisable for the places which have a high footfall and want the customers to leave fast.
Showroom
These spaces have the
attractive display of merchandise as their primary purpose. The colours should
be selected depending on the type of merchandise and the style of the sales
technique involved. Warm colours are usually preferred for the showrooms. Generally,
bright colours for low cost rapid turnover showrooms are appropriate. More subtle
and muted colours are suitable for showrooms where merchandise with higher
price is offered in a leisurely service.
The showrooms where
the merchandise offered have a wide variety of colours, like textile or garment
showroom, the colour scheme should be of related category also including some
neutral tones. As the walls are here occupied with display shelves usually, floor
colour is the most important component of the scheme. Dominant colour may be
employed on the floor in a softer or lighter tone with the secondary colour
used on whatever wall space is available. Use of accent colour should be kept
minimum here, but relief colour may be required on window blinds or similar
smaller areas.
The showrooms where
the merchandise offered have a limited variety of colours like footwear or are
in neutral tones like electronic equipments, may have contrasting schemes with
brighter warm tones on the walls as the dominant colour. The floor can be serve
as the place for the secondary colour. Alternatively, the walls and the floor
may be kept in lighter tones. Bright strong colours can be employed as accent
colour to enliven the space.
There are some general
guidelines for special types of merchandise. Expensive jewellery and gift items
are best displayed in the setting of related colour schemes which have a like
dark red, royal blue or violet. Contrasting schemes with bright accent colours
used with white, black and metallic colours relate well with high-tech products
such as electronic and photographic equipments. For automobile showrooms, dark
grey or black flooring with strong accent colours tend to accentuate the
glitter of chrome and shining body colours.
Examples,
Red: Red is a powerful colour that attracts one’s attention immediately. It is usually used to give the impression that time passes by and that you need to hurry up, whether you are ordering food or just randomly browsing through the store –and this only because it accelerates the pulse rate.
Blue: The colour preferred by almost everybody, is one of the most calming colours –exactly the opposite of red; it does not agitate people. Its purpose is to make buyers clear their mind, sit back and give them the impression that they have enough time to reflect upon anything. We usually see blue walls in hospitals, study rooms and gyms.
White: White is a colour that is associated with feelings of pureness and cleanliness, even with perfection- and this this thing can be applied to other neutral colours. Used correctly, it can give a classy and minimalistic look to shop; it can make it look more respectable and even fancier. This is why we see it in vintage or interior design shops or in galleries. Even through white has these qualities, it needs to be handeled carefully because large deses of white can produce a boring ambience. Just as black, white walls can help a lot the contrast with other products.
Grey: Grey is the result of the combination between these strong non-colours. It is one of the few colours that is truly expressionless and that can barely transmit anything- it is indicated that grey should be avoided in retail stores. It suggests a feeling of heavy-heartedness and hibernation, lack of energy and confidence. It is also considered the colour of compromise, because it is neither black nor white.
Both gold and silver are associated with money and richness. Although silver, the colour that is related to the moon and the stars, is considered to be more modern and a bit more stylish, they both can induce a feeling of success, prestige and abundance. They are mostly used when we try to give prominence to certain objects and when we want them to jump out of the ordinary, because they imply extravagance.
Look at your stocked shelves, or group your merchandise together as it will be on the shelves if you are not yet open. Evaluate the packaging colours to determine how best to complement the look. Too many colours might overwhelm your customers, so try to unify the look of your store with more subtle walls. Conversely, if your merchandise tends to be similarly coloured, or if you will have large gaps of space between items, you use your walls to bring additional colour to your store.
Paint one wall or part
of a wall in the colours you are considering. Live with them for a few days and
ask others for their reactions to the colours. Remember that first impressions
are critical to a successful retail store, so ask multiple people to share
their impressions with you. Also consider how you feel when you look at your
wall. If it agitates or irritates you even mildly, then you will not be at your
best when interacting with customers, so you should change it.
Refer to your market
research to predict the type of shopper you are likely to attract. For example,
teens and young adults tend to shop socially and look for an energized, fun
atmosphere. Warm colours and environments with strong contrasts tend to appeal
to them. Busy older adults are often more task oriented and respond better to a
relaxing, efficient environment. Select cooler colours with less dramatic
contrasts to appeal to them.
OFFICE
Forest Green
Deep forest green is
dramatic; in a large office space it might not be a colour you want to use
everywhere, but it’s certainly good for a brilliant feature wall or for a cozy
cubbyhole or meeting space. Green is great for inspiring the mind, and deep
greens are surprisingly warm and are wonderfully natural and earthy.
Teamed with dark woods and coppery metallic, pale neutrals and warm natural tones, forest greens are sure to bring with them a sense of enviable strength that will tie any room together with ease.
Deep Blue
Another great colour
for a feature wall, or intimate space in an office, a striking blue like this
boasts extra depth to it and it’s relaxing and powerful at the same time. A
soothing colour which is inspirational and can be paired with so many other
colours, a deep blue is a great choice for a bustling modern office.
As we know, blue looks great against the cooler tones of white and grey and is equally stunning against bold colours like yellow and green. The key here is to bring in deep blues in bright and airy office spaces so the look doesn’t come off as dreary and tiring. And be sure to pair it with lighter flooring for extra drama and dimension.
Blue Note Grays
If you are after soothing interior paint for offices, then a blue note grey makes for a timelessly chic choice. It’s calming and relaxing, whether you go for one of the deeper and darker colours, or one lighter and airier. They can be warmed up and cooled down with accessories, plants and soft furnishings, to create a cool industrial space or a homelier, more comforting area.
Pale Grey white
If you can’t quite move fully away from stark whites, then a pale grey white may satisfy your desire for cool white and colour at the same time. A pale grey white is perfect for expansive walls and office space with lots of people in it- loud colours may be too abrasive in such a large space. Looking good alongside white and wood office furnishings alike, it’s about as flexible as commercial office paint colour ideas get.
Inky Blue
Not a colour you would traditionally think of when it comes to the best interior paint for office spaces, but it’s sure to be a contender. It looks great alongside pretty much all of the office paint colours featured on this list. Create some interest by painting a recessed wall or alcove in an inky blue or using it to contrast with the traditional bright whites of offices.
A colour like this lends itself to metallic accompaniments to add extra warmth and a bit of everyday elegance.
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